Tag: Startup

  • How to Sell by Tyler Bosmeny

    How to Sell by Tyler Bosmeny

    Source: YCombinator on YouTube

    Why Listen To This?

    • He is the Co-Founder & Chief Executive Officer of Clever, an Ed-Tech Company and before joining this company he worked with companies like PaperG, Jefferies & others.

    Learnings

    • ‘1 – Milestones measure your progress towards a bigger goal:
      • Don’t just make metrics up; it won’t help.
    • ‘8 – 2 things an early-startup founder should do:
      • Building the product; or,
      • Talking to Users.
    • ‘9 – Things that help in sales:
      • Passion
      • Industry expertise
    • ‘10 – The typical sales funnel:
      • Prospecting – Who is interested.
      • Conversations – Figuring out whether the product or service is right for them or not.
      • Closing – Making the sale.
      • Promised land(revenue) – The end goal.
    • ‘21 – Sales is about listening
      • It’s not about battering people with features until somebody breaks down or buys your product.
      • Instead, build relationships with people, understand their problems, understand what their needs are, and see if your product helps.
    • ‘28 – There is a lot of value in driving conversations to a “YES” or a “NO” quickly:
      • “NO”s – you can move on and start building pipelines with other people, who may turn into a “YES”.
      • Therefore, do relentless follow-ups.

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